Publications des institutions partenaires

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Art of invention: : marketing strategies for independent luxury watch brands

Nearly 70% of the Swiss luxury watch market is represented by major groups , bringing together worldwide well - known brands . In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

Do as I do, and not as I say: : the consequences from considering race in hiring

The results of studies designed to test whether race and gender influenced HR managers’ evaluations of applicants are reported. The first study showed a job description and a credential sheet for an applicant to 374 college students. The applicant varied by (a) suitability, (b) race, and (c) sex. A second study was conducted on a sample of 241 HR managers from a national hotel...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

A modified value chain analysis of tourism development in the Inlay Lake region, Myanmar

Tourism development in a relatively unknown country is faced with various challenges. The difficulty is not only choosing an appropriate tourism development strategy but also managing it in a complex sociocultural, economic and political environmen t with diverse stakeholders’ interests. The present research analyzes the current tourism dynamics of the Inlay Lake region in...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

Sociocultural hurdles of sustainable hospitality management

Sustainability in the hospitality industry has been an area of growing interest among stakeholders in the last decades. However, sustainable projects that are often proposed by foreign/international stakeholders have met various obstacles during their implementation. Beyond economic and political barriers, this paper focuses on sociocultural specificities that jeopardize...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 15/10/2015

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Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2015

Analysis of financial time series using wavelet methods

This chapter presents a set of tools, which allow gathering information about the frequency components of a time series. In a first step, we discuss spectral analysis and filtering methods. Spectral analysis can be used to identify and to quantify the different frequency components of a data series. Filters permit to capture specific components (e.g., trends, cycles, seasonalities)...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2015

The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage

Purpose – The purpose of this paper is to analyse the effect of distributing sustainable labels on the retailer’s corporate brand. More specifically, the objectives are to investigate how the scope of a portfolio of sustainable labels affects the consumer perceived ethicality (CPE) of the retailer that distributes them and to understand how the perceived ethicality affects retail...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

Does index addition add any new information ?: : Evidence from REIT dividend forecasts

The information-free event hypothesis associated with index additions has been very well documented in the finance literature. Most studies confirm that index addition conveys positive information about the future prospect of firms recently added to an index. However, this may not be the case for REITs, which are considered to have higher informational efficiency due to the...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

Validation of a multidimensional HR flexibility measure

Wright and Snell (1998) contend that HR flexibility is an important construct that may enable managers and management scholars to gain a greater understanding of the role of human resource management in enhancing firm performance. However, there is limited evidence regarding the psychometric properties of the measures that have been used to assess the HR flexibility construct and...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

Do luxury room amenities affect guests' willingness to pay?

Intangible services have fewer cues to enable consumer evaluation compared to physical goods. Cues are therefore particularly important for highly intangible services, since they provide tangible evidence of quality. This study explores whether luxury brand room amenities can be used as cues for customers to evaluate a hotel. This study attempts to identify what items and amenities...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

Foreign direct investment in tourism, poverty alleviation, and sustainable development: : a review of the Gambian hotel sector

Despite the growing importance of foreign direct investment (FDI) in tourism for developing countries and its perceived developmental importance, there are few empirical impact studies. This paper explores tourism FDI and poverty alleviation through both the literature and a detailed review in The Gambia of the relative contribution of foreign versus locally owned hotels to...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

The impact of service tradability on the choice of entry mode: : the case of computer-related service firms

Purpose – The purpose of this paper is to identify the factors influencing the choice of entry mode of computer-related (CR) service firms which are in a process of internationalization. The authors will focus on the characteristics of service defining its tradability. Design/methodology/approach – The objectives are achieved by first exploring the general drivers and the drivers...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

Revisiting the hotel capitalization rate

Based on empirical analyses of US hotels, this study finds that hotel capitalization rate is a complex com- bination of macroeconomic and asset-class specific variables beyond the cost of capital, capital structure and growth rate. In particular, investors in hotel real estate base their cap rate measures on the perfor- mance of corresponding REITs. Incorporating asset specific...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 13/10/2015

The relationship between Indian realty stocks and online searches

We examine the relationship between online real estate searches by investors and the future returns of publicly traded real estate stocks in India. We find evidence that the relevant online search volume indices are significantly related to the future movements in real estate stock returns. However, the association between online searches and stock returns diminishes quickly....

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

From snapshot to continuity: : a dynamic model of organizational adaptation to environmental changes

Organizational change research has frequently examined organizations’ short-term responses to external change. However, such a short-term, linear time perspective fails to explain how firms adapt to changes that manifest themselves repeatedly and over time, such as climate change. We therefore develop a dynamic model of organizational entrainment to environmental changes that...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 13/10/2015

Settling for less: : the institutionalization of the hotel feasibility study

Hotel feasibility studies play an important role in the hotel development process as hotel developers, lenders, and operators all require an analysis of a hotel's projected operating performance and the ensuing financial returns. Such studies are rarely effective, however, at predicting future performance. Although scholars and practitioners have repeatedly recommended numerous...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 13/10/2015

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