infonet-economy

Im Zuge der Digitalisierung sehen sich Unternehmen mit einer zunehmenden Notwendigkeit zur Differenzierung konfrontiert. Um Kunden stärker an das eigene Unternehmen zu binden, konzentrieren sich viele Initiativen auf die Gestaltung besonderer Kundenerfahrungen. Der vorliegende Beitrag stellt auf Basis eines Innovationsprojektes der SAP einen ganzheitlichen Managementansatz für die…

This article offers a fundamental critique of Michael Porter’s and Marc Kramer’s “Creating Shared Value” (CSV) concept. First, the authors summarise the positive and negative criticism which CSV has received since 2011. They then show that CSV falls short of a modern understanding of corporate responsibility which is centred on more adequate ideas about the relationship between…

The service literature highlights the importance of organizational leaders in creating an organization-wide customer orientation (CO). Yet some open questions remain regarding this relationship: Are organizational leaders from different hierarchical levels equally effective in creating a CO? Does the functional role of employees affect the importance of certain leaders? More…

More than ever, firms need to know how they impact on society, our values and our ways of living. In a world of high uncertainty, it is necessary to develop a sense of what really makes an organization valueable to the people. In research, the notion of Public Value addresses this type of value creation. It is about a firm's contribution to the common good as perceived by the…

This dissertation including three distinct papers investigates what roles personal characteristics and abilities of chief executive officers (CEOs) play in the exploration, exploitation, and performance of small and medium-sized enterprises (SMEs). The dissertation thereby focuses on one aspect of CEOs’ characteristics, namely, their regulatory focus (promotion focus and prevention…

Economically and environmentally it might be more responsible or even feasible to combine products and services to elongate product lifetime. Gispen, a major office furniture producer in the Netherlands, has embraced circular economic principles to create new business, extend product life time and improve the adaptability of their products. In the Use-it-Wisely (UIW) project two…

The aim of this chapter is to present a methodology for supporting the collaboration between the involved parties and for augmenting the final product with an always up to date digital file. The methodology is based on three support tools, which focus on the life cycle of small craft passenger vessels made of composite materials. The chapter concentrates on FRP (Fibreglass Reinforced…

The manufacturing industry is changing. Driven by a number of concurrent trends, including economic and political development, technological breakthroughs and social connectivity, the impacts on industry in general are fundamental. Companies need to find ways to adapt to this change in collaboration with actors across their value networks. For long-life industrial assets, i.e.,…

Innovation management is a means of supporting an understanding of an organisation’s operating environment and enables the organisation to create and manage innovations more systematically throughout a system’s life-cycle. This chapter introduces innovation management and co-creation in general, and details the methods of design thinking and business model canvas, thereby enabling…