Publications des institutions partenaires
301 - 320 of 396
An assortment-wide decision-support system for dynamic pricing and promotion planning in DIY retailing
The main objective of this report is to describe a decision-support system for dynamic retail pricing and pro-motion planning. Our weekly demand model incorporates price, reference price effects, seasonality, article availability information, features, and discounts. Building on previous research, we quantify demand interdependencies and integrate the resulting profit-lifting effects…
Institution partenaire
English / 01/01/2007
An encompassing view on markdown pricing strategies: an analysis of the austrian mobile phone market
Fierce competition and rapid technological progress have considerably reduced the life cycle length for mobile phones in the last decade. Once a new mobile phone is launched, providers on the market under consideration practice a markdown strategy. Profits of the providers are generated mainly via the monthly (base plus variable) fees accruing during contract duration whereas the…
Institution partenaire
English / 01/01/2007
MBA Programme unter der Lupe – Reputationmassgebend
Institution partenaire
English / 14/10/2006
Knowledge creation in new product development projects
In this article, the authors develop and test hypotheses relating the four knowledge creation modes of socialization, externalization, combination, and internalization as performed during the concept and the development phases of new product development projects to new product success. Using data from 94 new product development projects, they find that socialization during the…
Institution partenaire
English / 01/04/2006
Economies of scale, density and scope in Swiss Post’s Mail Delivery
Institution partenaire
English / 01/01/2006
Governance, innovation, and strategies in deregulated postal markets
Institution partenaire
English / 01/01/2006
Wirkungssteuerung von Universitäten. Erfolg oder Misserfolg? Eine ex post Analyse
Institution partenaire
Deutsch / 01/01/2006
Accountability: Berichten wir uns zu Tode? Auf dem Weg in die "Audit Society"?
Institution partenaire
Deutsch / 01/01/2006
Modelle transnationaler wissenschaftlicher Weiterbildung. Erfahrungen aus der Executive Weiterbildung
Institution partenaire
Deutsch / 01/01/2006
A theory of the corporate decision to resist FASB standards: An organization theory perspective
Purpose - To discuss the factors which make companies resist US accounting standards proposed by the FASB (Financial Accounting Standards Board).
Design/methodology/approach - Explains the FASB's standard setting process and reviews previous relevant research to develop 12 research propositions on the variables relating to the standards, the corporations and their…
Institution partenaire
English / 01/01/2006
Perceptions of organizational downsizing
This paper uses cognitive dissonance theory as a foundation for developing hypotheses about how past experience as a layoff agent influences respondents' perceptions of organizational downsizing. Consistent with many theoretical frameworks in organization studies, cognitive dissonance is conceptualized as an unmeasured construct that mediates between layoff agency and…
Institution partenaire
English / 01/01/2006
Psychologischer Vertrag und Karriereorientierung
Institution partenaire
Deutsch / 01/01/2006
Stratégie comme pratique : recentrage de la recherche en management stratégique
Institution partenaire
Français / 01/01/2006
A dynamic segmentation approach for targeting and customizing direct marketing campaigns
An important aspect of customer relationship management is the targeting of customer segments with tailored promotional activities. While most contributions focus on the selection of promising customers for targeting, only few authors address the question of which specific differential offers to direct to the selected target groups. We focus on both issues and propose a flexible, two…
Institution partenaire
English / 01/01/2006
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Partner-Organisationen
- (-) Université de Zürich - Faculté des sciences économiques-Filter entfernen Université de Zürich - Faculté des sciences économiques
