infonet-economy

In this paper, we describe DELI ("Development Interactive"), a method and software system that supports the product concept development phase by multi-functional product development teams using Marketing Engineering methods. After motivating our research, we present core concepts underlying DELI: a data model encompassing customer and product attributes and preferences as…

Despite the importance of gathering technological knowledge from external sources, many firms are not well-placed to collect information from beyond their own boundaries. Government policies designed to improve access to technological knowledge often encourage firms to develop strong ties with competitors, suppliers or customers. But although strong ties are valuable, especially when…

This paper presents DELI, a new interactive tool for supporting new product development decisions. DELI addresses the `chicken and egg` problem in new product development: a product's features shape the way that the market is segmented and targeted, but that very segmentation/targeting itself determines which features the product needs to incorporate. It is very useful,…