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Service design guidelines for new types of wellness tourism

In this article, we describe the preliminary results of an ongoing project aiming at increasing the attractiveness of Alpine destinations in Switzerland, by means of a very widespread hotel. We investigate how to design new services for wellness tourism, which target (a) “young elderly”, whose age is comprised between 60 and 75 years, and (b) enterprises interested in meetings,…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

Intérêt de la simulation paysagère en modélisation géoprospective

Cet article présente la démarche, et les premiers retours d’expérience, d’une recherche destinée à susciter les réflexions et les réactions de différents types d’acteurs sur les transformations futures de leur territoire de vie. La démarche se décompose en deux temps, tout d’abord, réalisation de différents scénarios de changements de l’occupation du sol, avec, associée à chacun d’…

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 22/10/2017

Service blueprint model: a tool to improve the co-creation process in living labs

Living Labs (LL) are complex multi-stakeholders ecosystems of innovation. When co-creating a service, each actor has his own strategic agenda. Finding a common ground for co-creating a service is not an easy task and requires tools to facilitate and structure the reflection. This paper examines how “service blueprinting” techniques can contribute to improve the co-creation process…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

Exploring occupational stress in the Swiss wealth management sector: how could human risk lead to value destruction

Les processus de service doivent tenir compte du bien-être des employés pour créer de la valeur. L’article montre que le lien entre bien-être et création de valeur peut être aussi étudié sous l ’angle de la gestion des risques. Une approche exploratoire permet de comprendre cette problématique au sein du secteur de la gestion de fortune à Genève. Sur cette base, le modèle créé part…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

The return on tourism organizations' social media investments: preliminary evidence from Belgium, France and Switzerland

Literature suggests dozens of ways of how to quantify the success of social media. However, there is no consent about the measurement of the return of investment (ROI). Only very limited empirical work is looking at the topic especially in tourism. This study is one of the first attempts to look at the ROI of tourism organizations. In doing so, various input (i.e. budget, manpower,…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

TripleWave: : spreading RDF streams on the web

Processing data streams is increasingly gaining momentum, given the need to process these flows of information in real-time and at Web scale. In this context, RDF Stream Processing (RSP) and Stream Reasoning (SR) have emerged as solutions to combine semantic technologies with stream and event processing techniques. Research in these areas has proposed an ecosystem of solutions to…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2017

Lessons Learned from Swiss Born Global Firms’ internationalization in Brazil

Prior research on born globals have investigated internationalization strategies in the context of the host, developed markets. However, little research has been done on strategies of born globals entering emerging markets which are characterized by complexity and instability. Therefore, the aim of our paper is the investigation of Swiss born globals’ internationalization strategies…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 20/10/2017

Espaces de discussion, management et épuisement professionnel

Un certain nombre de travaux ont montré l’intérêt des espaces de discussion dans la prévention des risques psychosociaux. Cependant, il n’existe pas à ce jour de validation empirique quantitative de leurs effets et de leurs antécédents. Cet article propose tout d’abord un outil de mesure de la présence des EDD et de leur qualité. Il montre les effets des EDD sur la limitation de l’…

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 20/10/2017

Learning with feature side-information

Very often features come with their own vectorial descriptions which provide detailed information about their properties. We refer to these vectorial descriptions as feature side-information. The feature side-information is most often ignored or used for feature selction prior to model fitting. In this paper, we propose a framework that allows for the incorporation of feature side-…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2017

Forecasting and granger modelling with non-linear dynamical dependencies

Traditional linear methods for forecasting multivariate time series are not able to satisfactorily model the non-linear dependencies that may exist in non-Gaussian series. We build on the theory of learning vector-valued functions in the reproducing kernel Hilbert space and develop a method for learning prediction functions that accommodate such non-linearities. The method not only…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2017

Regularising non-linear models using feature side-information

Very often features come with their own vectorial descriptions which provide detailed information about their properties. We refer to these vectorial descriptions as feature side-information. In the standard learning scenario, input is represented as a vector of features and the feature sideinformation is most often ignored or used only for feature selection prior to model fitting.…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2017

A travel cost assessment of the demand for recreation in Swiss forests

This paper analyzes the demand for recreation in Swiss forests using the individual travel cost method. We apply a two-steps approach, i.e., a hurdle zero-truncated negative binomial model, that allows accounting for a large number of non-visitors caused by the off-site phone survey and over-dispersion. Given the national scale of the survey, we group forest zones to assess consumer…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2017

Finance de marché et fonds d’investissement durables: la coupure au territoire

Cet article s’inscrit en géographie de la finance et montre, à l’aide de diverses études de cas, com-ment l’industrie financière, en s’appropriant le concept de développement durable de manière par-ticulière, a construit sa propre approche de la « valeur financière durable » dans le cadre des fonds d’investissement socialement responsable (ISR). Il explique la manière dont l’industrie…

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 16/10/2017

Finance de marché et fonds d’investissement durables: : la coupure au territoire

Cet article s’inscrit en géographie de la finance et montre, à l’aide de diverses études de cas, com-ment l’industrie financière, en s’appropriant le concept de développement durable de manière par-ticulière, a construit sa propre approche de la « valeur financière durable » dans le cadre des fonds d’investissement socialement responsable (ISR). Il explique la manière dont l’industrie…

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 16/10/2017

Making it happen: the online collaborative community, from theory to practice

As with every decade, the 2010-2020’s are not without their buzzwords and the one making the most noise at this time is the “Fourth Industrial Revolution” [1]. So much noise in fact, that it has come to the attention of those involved in higher education. Already under pressure to embrace a paradigm change which sees education going from a more content-centred to a learner-centred…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2017

Are there productivity spillovers from southern MNCs in the Swiss service/construction industry ?

Although developing and emerging market firms (southern MNCs) are increasingly engaged in outward FDI in European advanced economies, we have an incomplete and inconsistent understanding of whether, and under what conditions, this investment may benefit the local economy. Our paper addresses this issue by examining whether local firms may benefit from the entry and the presence of…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2017

Pratique du marketing: principaux concepts et outils

Pratique du marketing est un ouvrage à mettre entre les mains de toutes celles et ceux qui souhaitent découvrir les principaux concepts et outils du marketing dans une perspective pratique. Il s’adresse plus particulièrement aux étudiants qui se préparent aux examens de la maturité professionnelle commerciale ou qui se trouvent en début de programme Bachelor des Universités et Hautes…

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 16/10/2017

Outward R&D spillovers in the home country: the role of reverse knowledge transfer: opportunities and consequences

This study examines how foreign R&D investment may explain interfirm variations in productivity performance of home country firms in terms of spillovers. Many have studied spillovers from MNCs to host country’s firms, but there is still scarce evidence on spillovers from outward FDI to the home country. This study analyzes spillovers from foreign R&D investment and hypothesizes…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2017

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