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Multiple Moderators of the Trust-Loyalty Relationship in Business-to-Business Relationships

Trust has become of increasing interest in many scientific domains, including economics, social psychology, sociology, and marketing (Blois 1999). Marketing studies have demonstrated that trust is an essential ingredient for successful relationship marketing (Doney and Cannon 1997; Morgan and Hunt 1994). In fact, Berry states: “Relationship marketing is based on the foundations of…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2006

Consistency of asymmetric kernel density estimators and smoothed histograms with application to income data

We consider asymmetric kernel density estimators and smoothed histograms when the unknown probability density function f is defined on [0,+infinity). Uniform weak consistency on each compact set in [0,+infinity) is proved for these estimators when f is continuous on its support. Weak convergence in L_1 is also established. We further prove that the asymmetric kernel density estimator…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2005

Satisfaction and Interpersonal Closeness as Determinants of Relationship Commitment in Business-to-Business Relationships

The theory of embedded markets states that economic transactions are embedded in social relationships, and economic actors are influenced by both marketing variables and relationship properties. That is, within an exchange relationship actors derive utility from the attributes of a focal product and from interpersonal relationships. We investigate the different roles of satisfaction…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2004

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