Publications des institutions partenaires

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Predicting children's meal preferences: how much do parents know?

We investigate how accurate parents are at predicting their children's meal preferences and what cues best describe parents’ predictions. In Study 1, 30 parents predicted their children's school lunch choices from actual school menus. Parents’ prediction accuracy matched the stability of children's meal choices (assessed in a 4-month retest), implying that accuracy was…

Institution partenaire

Université de Genève

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English / 01/01/2008

Incorporating Latent Variables into Discrete Choice Models - A Simultaneous Estimation Approach Using SEM Software

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, applications of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice model and, second, by…

Institution partenaire

Université de Genève

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English / 01/01/2008

Le facteur humain comme source de risque opérationnel dans le secteur bancaire

Les ressources humaines sont l'une des composantes de la combinaison productive de la firme. Cependant, la mobilisation de ressources humaines fait courir un risque spécifique à l'entreprise. Ce risque peut être défini comme l'incertitude que fait peser l'emploi de ressources humaines sur la compétitivité et la pérennité de l'entreprise. Les risques humains…

Institution partenaire

Université de Genève

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Français / 01/01/2007

Piloter les communautés de pratique avec succès

Une forme spécifique de réseau intraorganisationnel - la communauté de pratique (CDP) - prend une importance grandissante dans les organisations, pour développer et échanger du savoir et des pratiques à travers les divisions. La présente recherche explore les facteurs-clés qui permettent de piloter ces réseaux avec succès. Une investigation au sein de 39 CDP a permis de distinguer…

Institution partenaire

Université de Genève

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Français / 01/01/2007

When does university research get commercialized? Institutional and individual level predictors of commercial outputs from research-council funded projects

We examine the tensions that make it difficult for a research-oriented university to achieve commercial outcomes. Building on the organisational ambidexterity literature, we specify the nature of the tensions (between academic and commercially-oriented activities) at both institutional and individual levels of analysis, and how these can be resolved. We test our hypotheses using a…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

Predicting Wimbledon 2005 tennis results by mere player name recognition

The outcomes of matches in the 2005 Wimbledon Gentlemen's tennis competition were predicted by mere player name recognition. In a field study, amateur tennis players (n = 79) and laypeople (n = 105) indicated players' names they recognized, and predicted match outcomes. Predictions based on recognition rankings aggregated over all participants correctly predicted 70% of all…

Institution partenaire

Université de Genève

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English / 01/01/2007

Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The present study on travel mode choice clearly demonstrates the value of ICLV models to…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

Hybrid Choice Models : Estimation Using Canned SEM Software

Hybrid choice models represent a new class of models which merge classical choice models with the structural e quation approach (SEM) for latent variables. Even though hybrid choice models allow for a more realistic explanation of choice behavior by incorporating latent constructs such as attitudes and values, applications in marketing are scarce. The present study on travel mode…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

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