Publications des institutions partenaires

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Useful heuristics

Decision-making is one of the core tasks in project management. Traditionally, optimization methods have been developed to support managers in finding the best solutions. Alternatively, decisions can be based on simple rules of thumb, or heuristics. Even though simple heuristics only require little in the way of time and information, they have been shown to outperform optimization…

Institution partenaire

Université de Genève

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English / 01/01/2009

What moderates the too-much-choice effect?

Core theories in economics, psychology, and marketing suggest that decision makers benefit from having more choice. In contrast, according to the too-much-choice effect, having too many options to choose from may ultimately decrease the motivation to choose and the satisfaction with the chosen option. To reconcile these two positions, we tested whether there are specific conditions…

Institution partenaire

Université de Genève

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English / 01/01/2009

Cognitive models of choice: comparing decision field theory to the proportional difference model

People often face preferential decisions under risk. To further our understanding of the cognitive processes underlying these preferential choices, two prominent cognitive models, decision field theory (DFT; Busemeyer & Townsend, 1993) and the proportional difference model (PD; González-Vallejo, 2002), were rigorously tested against each other. In two consecutive experiments, the…

Institution partenaire

Université de Genève

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English / 01/01/2009

Mergers and Acquisitions Comparative Economic Analysis of Laws: France vs. USA

From the economic point of view, common law is more efficient than civil law. Is this recent statement published in an economic report valid for mergers and acquisitions (M&A)? The main objective of this paper is to compare the legal performance of M&A in France and in the United States. The purpose is to quantify the impact of both legal systems on the long-term performance…

Institution partenaire

Université de Genève

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English / 01/01/2009

Predicting children's meal preferences: how much do parents know?

We investigate how accurate parents are at predicting their children's meal preferences and what cues best describe parents’ predictions. In Study 1, 30 parents predicted their children's school lunch choices from actual school menus. Parents’ prediction accuracy matched the stability of children's meal choices (assessed in a 4-month retest), implying that accuracy was…

Institution partenaire

Université de Genève

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English / 01/01/2008

Incorporating Latent Variables into Discrete Choice Models - A Simultaneous Estimation Approach Using SEM Software

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, applications of ICLV models in marketing remain rare. We extend previous ICLV applications by first estimating a multinomial choice model and, second, by…

Institution partenaire

Université de Genève

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English / 01/01/2008

When does university research get commercialized? Institutional and individual level predictors of commercial outputs from research-council funded projects

We examine the tensions that make it difficult for a research-oriented university to achieve commercial outcomes. Building on the organisational ambidexterity literature, we specify the nature of the tensions (between academic and commercially-oriented activities) at both institutional and individual levels of analysis, and how these can be resolved. We test our hypotheses using a…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

Predicting Wimbledon 2005 tennis results by mere player name recognition

The outcomes of matches in the 2005 Wimbledon Gentlemen's tennis competition were predicted by mere player name recognition. In a field study, amateur tennis players (n = 79) and laypeople (n = 105) indicated players' names they recognized, and predicted match outcomes. Predictions based on recognition rankings aggregated over all participants correctly predicted 70% of all…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

Integrating latent variables in discrete choice models – How higher-order values and attitudes determine consumer choice

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The present study on travel mode choice clearly demonstrates the value of ICLV models to…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

Hybrid Choice Models : Estimation Using Canned SEM Software

Hybrid choice models represent a new class of models which merge classical choice models with the structural e quation approach (SEM) for latent variables. Even though hybrid choice models allow for a more realistic explanation of choice behavior by incorporating latent constructs such as attitudes and values, applications in marketing are scarce. The present study on travel mode…

Institution partenaire

Université de Genève

Full Text

English / 01/01/2007

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