The Bologna Process (Reichert & Tauch, 2004) represents one of the most recent transformations of the higher education landscape. Though there are as yet few critical investigations (Nóvoa, 2002), it can be reasonably objected that the Bologna Reform propels managerial rationalities such a quality, standardization or transparency (e.g. ENQA, 2005) and thus delineates the limits of science propre (Meier Sørensen, 2003). While establishing a configuration of thought that pinpoints a rational way of conducting higher education in the European context, it is anything but surprising that the Bologna Reform has (and will increasingly have) a significant impetus on the justification of (psychological) qualitative research. The present paper thus addresses the Bologna Reform as a process of educational restructuring (Lindblad & Popkewitz, 2004) in order to speculate on the relationship between the mentalities/logics proclaimed by educational policy documents and the space qualitative research does or can inhabit therein. The paper will culminate in the proclamation of the potential (though as yet not merited) tenets of qualitative research in prospective BA, MA and PhD programs.
The argument of our writing will proceed as follows. Starting from the middle of things, so to speak, we will first provide anecdotal evidence accumulated during the course of our own doctorates in order to pinpoint the obstacles and hardship related with qualitative research. We will then construe these Odyssey-like journeys as a somewhat logic consequence of the contemporary scientific dogma of performativity (Lyotard, 1984). While referring to the current critique of higher education (e.g. Aronowitz, 2005) to contextualize our experiences, we will show that the marginal(ized) position of qualitative research becomes intelligible if one takes into account that the McUniversity (Parker, 2002) is increasingly occupied with the production and dissemination of ostensibly practical knowledge, that is, knowledge which can be translated into a code of dos and don'ts. Our inquiry is hence based on both political and economic arguments since we seek to show that higher education is on the one hand envisioned (through Bologna-related and other educational strategy documents) as a means to increase the employability and flexibility of national citizens (Fejes, 2005), and on the other hand construed as a "support device' for the business sector (Etzkowitz, 2003) and as a mechanism for leveraging the competitiveness of national economies (Lyotard, 1984). Positing that it has become mandatory for scholars to treat knowledge as a commodity (Jacobs, 2003) that can be sold either on the tertiary education market or through consultancy services, we will get to use these insights to exemplify how the performativity imperative in turn make it increasingly difficult for qualitative researchers to render visible the value of their work and, by implication, to legitimate their existence.
In the last part of the paper we will probe the unique "promise' of qualitative research in the context of prospective BA, MA and PhD education. Though we refrain from promoting qualitative research as an antidote to mainstream research, we will nevertheless suggest that the heritage of qualitative research has much on offer when it comes to the non-economic justification of research. In particular, we conclude that qualitative research defies a consumerist attitude towards knowledge since it notably stresses that social life is more complex, paradoxical and undeterminable than assumed by normal science (Funtowicz & Ravetz, 1992). We will further muse on the political implications of quality research so as to proclaim that qualitative research can be useful for unsettling the methodological conservatism of prevailing research (Lincoln, 2005). In full awareness of the utopian connotation of our plea, we will establish qualitative research as an ethical practice which nurtures a sensitivity for difference and alterity.
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