Das Ziel der gegenwärtigen Wirtschaftsdidaktik, eine ganzheitliche Handlungskompetenz zu entwickeln, steht in einem engen Bezug zum Prinzip der Problemorientierung. Authentische Problemkontexte der Wirtschaftswelt sollen in Lernumgebungen fachliche wie auch überfachliche Kompetenzentwicklung för-dern. Problemorientierte Aufgabenstellungen werden dabei als ein kritischer Ausgangspunkt für die Um-setzung wie auch für die Qualität des Lernprozesses und -ergebnisses betrachtet (vgl. z.B. Weber 2004, Hmelo-Silver 2004, oder Reusser 2005).
Der Vortrag basiert auf einem Projekt, das in Kooperation mit einem Anbieter für Wirtschaftslehrmittel Aufgaben- und Problemstellungen zur Förderung von fachlich anspruchsvollem wie auch ethisch-reflektiertem Handeln in wirtschaftlichen Praxisfeldern für die Sekundarstufe II entwickelt. In dem Vortrag werden in illustrativer Absicht Aufgabenstellungen aus einem konkreten Unterrichtskonzept zum Thema „Stadtökonomie“ vorgestellt.
Forschungsbezogen folgt das Projekt dem Ansatz des Design-Based-Research (DBR). Dieser entstand massgeblich als Antwort auf die Kritik an der mangelnden praktischen Anwendung von Befunden aus der empirisch-analytisch ausgerichteten Lehr-Lernforschung. Als Ausgangspunkt dieser Forschung wird nicht gefragt, ob eine bestehende Intervention wirksam ist, sondern es wird gefragt, wie ein erstrebenswertes Ziel (hier: die Förderung von kognitiv anspruchsvollem und ethisch-reflexivem Handeln) in einem gegebenen Kontext (Wirtschaftsunterricht in der Sekundarstufe II) am besten durch eine noch zu entwickeln-de Intervention erreicht werden könnte. In Zyklen der Entdeckung, Entwicklung, Erprobung und Evaluation von innovativen Lösungen für ungelöste Praxisprobleme strukturiert DBR einen Prozess der Verzahnung von Praxisgestaltung und Erkenntnisgewinnung (Euler 2014).
In diesem Kontext entstanden im Zusammenwirken mit der Schulpraxis theoriegeleitet Aufgaben- und Problemstellungen. Ein erster Prototyp wurde von Lehrpersonen im Unterricht erprobt und die Evaluation dieser Erprobungen wurde qualitativ mit Hilfe von Unterrichtsdokumentationen sowie Rückmeldungen von Lehrenden und Lernenden vorgenommen. So konnten Gelingensbedingungen der didaktischen Anwendung der Aufgabenstellungen analysiert werden und die praxisrelevanten Unterrichtsunterlagen unmittelbar weiterentwickelt werden. Im Rahmen von DBR spricht man von sog. Gestaltungsprinzipen für problemorientierte Aufgabenstellungen, die aus diesem zyklischen Prozess von Erprobung – (formativer) Evaluation – Redesign abgeleitet werden können.
This event study investigates the impact of the Japanese nuclear catastrophe in Fukushima-Daiichi on the daily utility stock prices in a five-week period following March 11, 2011. On a country level, French, German, Japanese, and U.S. firms are considered. On a segment level, the study distinguishes between nuclear utility and alternative energy firms.
The results from prior studies of past nuclear disasters that document a significant negative performance for utility stock prices can generally be confirmed for the nuclear energy sub-sample in France, Germany, and Japan. However, while the nuclear accidents in Three Miles Island (1979) and Chernobyl (1985) induced significant reactions in U.S. utility stock prices, only weak evidence for similar reactions to the Fukushima-Daiichi accident can be found in the United States.
Furthermore, there is also clear evidence that alternative energy stocks benefit from a nuclear accident. There are strong reactions in France, Germany, and Japan suggesting a possible forthcoming policy change in these countries. Finally, the results of the study indicate that markets were capable of pricing the newly available information quickly, supporting the concept of semi-strong market efficiency.
In a multivariate analysis that investigates determinants of SR investing, this study finds little influence of the demographic factors of gender and investment volume and none of educational
level. Furthermore, it shows that the regions investors allocate their money to are significant along with the preference toward the order of return, risk and liquidity. Moreover, there appears to be a gap between supply and demand of SR investments. Additionally, there are indications that a very important inducement for SR investing is the expectation of a high financial performance.
Workshop Description:
In this workshop, the focus was on faculty motivation as a major driver for the integration of sustainability into higher education institutions. For instance, discussion groups with students at the University of St. Gallen suggest that faculty’s authenticity in presenting sustainability issues is of major importance in order to fully integrate sustainability into higher education curricula. However, in order to reach this authenticity, faculty need to be convinced by the goals and content of education for sustainability.
In the workshop, we started out with a student’s point of view on good and bad practices of teaching at the University of St. Gallen. As a next step, we asked the participants to reflect on what they perceive as key challenges regarding motivation and ability to integrate sustainability in higher education. Working with these challenges, 3-4 groups became experts on certain motivational issues and worked out recommendations for the other groups on particular questions, such as
Which good practices regarding the integration of sustainable development in the curriculum can we communicate to our faculty?
What are drivers for faculty to integrate sustainable development into their curriculum?
What kind of support is needed by faculty? What measures/tools/ideas do exist?
The systematic integration of sustainable development into Higher Education curricula remains a challenge for many universities. Among other aspects, faculty motivation to include sustainable development into their courses seems to be crucial. However, empirical research regarding faculty motivation in the context of sustainable development is scarce. Based on the motivational systems theory, this paper aims to provide insights into how faculty can be motivated. This study is based on a literature review on faculty motivation and an interview study. Results include faculty’s motivators as well as obstacles to integrate sustainable development into their curricula. For instance, faculty’s capability and context beliefs are important levers for faculty motivation. This research contributes to the theory of integrating sustainable development into Higher Education and advances our insights into faculty motivation. From a practical viewpoint, it also provides insights into possible support
measures for faculty.
While experimentation is an increasingly popular topic to explore organizational becoming, profound conceptualizations of experimentation are still missing. The paper explores experimentation by drawing up on different conceptual and empirical resources and suggests that experimentation occurs in a triple experimental space. Through reviewing literature on experimentation in Art Research and Science and Technology Studies as well as studying the work of Hans-Jörg Rheinberger, through the use of spatial theory and by analyzing the case of an art enterprise, the paper develops the framework of the triple experimental space and illustrates how the tight interplay between material, mental and affective dimensions is crucial for the experimental articulation of (organizational) novelty. The paper highlights some of the challenges involved in experimentally exploring and articulating difference and sensitizes for its intricate political quality as a subtle process of world-making.
The present research project aims to overcome conventional branding theories assuming brand meanings to be under exclusive control by the legal brand owners. Due to the utilization of a practice-theoretical perspective systematic understanding on how and why unintended brand meanings emerge is pursued. The two distinct brand cases Birkenstock and NewBalance are investigated to study the contingency of brand meaning co-optation and contestation. Marketers should be encouraged to detect and prevent momentous brand disruptions.
Während Mass Customization in vielen Industrien ein fester Bestandteil des Marketing geworden ist, besteht unter Marketingmanagern nach wie vor Unklarheit über die zugrunde liegenden Mechanismen und Stellhebel. Der Beitrag beleuchtet anhand drei übergeordneter Säulen eine Reihe wichtiger Erfolgsfaktoren.
The predominant, but largely untested, assumption in research on food choice is that people obey the classic commandments of rational behavior: they carefully look up every piece of relevant information, weight each piece according to subjective importance, and then combine them into a judgment or choice. In real world situations, however, the available time, motivation, and computational resources may simply not suffice to keep these commandments. Indeed, there is a large body of research suggesting that human choice is often better accommodated by heuristics—simple rules that enable decision making on the basis of a few, but important, pieces of information. We investigated the prevalence of such heuristics in a computerized experiment that engaged participants in a series of choices between two lunch dishes. Employing MouselabWeb, a process-tracing technique, we found that simple heuristics described an overwhelmingly large proportion of choices, whereas strategies traditionally deemed rational were barely apparent in our data. Replicating previous findings, we also observed that visual stimulus segments received a much larger proportion of attention than any nutritional values did. Our results suggest that, consistent with human behavior in other domains, people make their food choices on the basis of simple and informationally frugal heuristics.
