infonet-economy

Führungsentscheidungen auf Unternehmensebene werden durch den
jeweiligen Kontext geprägt. Er beeinflusst Prozesse und Inhalte der
Strategiearbeit. Jürgen Spickers, Leiter Management-Seminare am Institut
für Betriebswirtschaft der Universität St.Gallen, erklärt den Nutzen von
Analogien zu anderen Kontexten für den eigenen Unternehmenserfolg.

This study presents a typology of innovative small to medium size enterprises (SMEs) based on their anticipated returns to an investment in the commercialisation of an innovation. A large multi-country sample was surveyed in relation to the process of commercialisation. A discriminant analysis identified four distinct groups based on their anticipated returns from the innovation, and...

Seit Jahren wiederholen wir die Herausforderungen für das Marketing:
auswechselbare und viele Produkte sowie Services, Informationsflut,
Preisdruck. In diesem Umfeld gerät Marketing leicht in die Defensive.
Die Aufgaben sind größer, die Budgets werden gekürzt und manche
verbreiteten Marketingansätze greifen kaum.

The debate on volunteering has paid insufficient attention to the relationship between public spending and volunteering. Recently, the importance of this relationship was highlighted by the current British government's "Big Society" plan, which asserts that withdrawing public agencies and spending will be compensated by an increase in volunteering. This idea is based...

Decisions in supply chain management (SCM) are subject to various conflicting criteria and multiple objectives must be considered in the decision process. Fur-thermore, a group, rather than a single decision maker, is often involved in the process. For such decisions, methods in multiple criteria decision making (MCDM) are certainly appropriate. However, an overview concerning...

While existing research on the longevity of family firms has focused on the survival of firms, this article investigates transgenerational entrepreneurship of families. By building on the transgenerational entrepreneurship research framework, we argue that by shifting from firm to family level of analysis, we gain a deeper understanding of family firms' ability to create value...

La La costituzione di un'impresa è una delle varie strade per realizzare la propria attività. Una volta intrapresa, sarà decisivo per il futuro successo della vostra giovane azienda non commettere errori nella fase di pianifi cazione e di attuazione. Nel business plan l'idea commerciale verrà affi nata passo dopo passo, le opportunità
verranno messe a confronto con i...