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Sense of presence in affordable 3D virtual reality head mounted displays: : impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays ::impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

The forum community: the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

The forum community: : the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as...

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

The forum community ::the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

Strukturelle Kopplung durch semantische Systeme

Der Artikel erläutert, wie semantische Technologien das Komplexitätsmanagement bei der Verwirklichung von Digitalisierungsstrategien bzw. das Erreichen "digitaler Reife" im Unternehmen unterstützen können. Im Zentrum steht ein systemisches Verständnis der ausdifferenzierten Unternehmung.

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Deutsch / 10/10/2016

Structural coupling through semantic systems

The article explains how semantic technologies can support complexity management for realizing digitalization strategies and achieving "digital maturity" of the firm. The argumentation is based on a systemic understanding of the differentiated corporation.

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English / 10/10/2016

Doppelmoral und Illusionen in der Flüchtlingsdebatte: Der Begriff des Wirtschaftsflüchtlings aus wirtschaftsethischer Perspektive

Im Zuge der aktuellen Flüchtlingsdebatte wird nachdrücklich zwischen legitimen Kriegsflüchtlingen und illegitimen „Wirtschaftsflüchtlingen“ unterschieden. Aus wirtschaftsethischer Sicht stellt sich die Frage, inwiefern diese Unterscheidung ethisch begründet ist und auf welche moralischen Hintergrundannahmen eine solche Differenzierung verweist. Für eine wirtschaftsethische...

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Deutsch / 06/10/2016

Forecasting the final penetration rate of online travel agencies in different hotel segments

This research uses data on distribution channels of hotels gathered through a yearly survey addressed to Swiss hotels since 2006. The authors use the evolution of Online Travel Agencies (OTAs) market share as a time series which can be modelled using different growth curve methods. These various models cross-validate the forecasted final penetration rate. The study analyses the...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 04/10/2016

Do Social Media Investments Pay Off? Preliminary evidence from Swiss destination marketing organizations

ocial media has become a dominant subject in tourism and hospitality research. Given the importance of social media in the customer journey, destination marketing organizations (DMOs) need to understand the effectiveness of their social media activities. This paper analyses the relationship between DMOs’ marketing spending and staffing and various social media key performance...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 04/10/2016

Open Innovation in European industries: : executive summary

The European Academic Network for Open Innovation – (OI-Net) is an EU co-financed project designed to promote coopera,on on open innovation research and educa,on. It consists of 51 academic and industrial partners from 35 European countries. One of the outcomes of this project is the first European Survey on IdenCficaCon of Industrial Needs for Open InnovaCon EducaCon. The OI-Net...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 03/10/2016

BiTeM at CLEF eHealth Evaluation Lab 2016 Task 2 ::Multilingual Information Extraction

BiTeM/SIB Text Mining (http://bitem.hesge.ch/) is a University re-search group carrying over activities in semantic and text analytics applied to health and life sciences. This paper reports on the participation of our team at the CLEF eHealth 2016 evaluation lab. The processing applied to each evaluation corpus (QUAREO and CépiDC) was originally...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 03/10/2016

neXtA5 ::accelerating annotation of articles via automated approaches in neXtProt

The rapid increase in the number of published articles poses a challenge for curated databases to remain up-to-date. To help the scientific community and database curators deal with this issue, we have developed an application, neXtA5, which prioritizes the literature for specific curation requirements. Our system, neXtA5, is a curation service composed of three main elements. The...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 03/10/2016

Big data empowered logistics services platform

Logistics section is one of the most important industrial sections to contribute to European economy. To improving efficiency and energy efficient of logistics, European Commission call new research theme ‘smart, green and integrated transport’ in its H2020 program. The paper presents a version on providing a cloud based platform for supporting big data empowered logistics services...

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 03/10/2016

Wie lässt sich die kapitalistische Marktwirtschaft zivilisieren? Zum Verhältnis von Systemlogik, Bürgerethos und Wirtschaftsbürgerrechten

Es herrscht heute eine Konfusion von Wirtschaft und Gesellschaft. Sie lässt sich als doppelt verkehrte Ordnung erkennen: erstens, bezüglich eines liberalen Wirtschaftsverständnisses, zwischen marktwirtschaftlichem System und bürgerlicher Freiheit; und zweitens, hinsichtlich der bürgerlichen Gesellschaftsidee, zwischen eigentumsrechtlich verfasstem Kapitalismus und freiheitlich-...

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Deutsch / 03/10/2016

Marketingaudit : Zur Notwendigkeit eines gelegentlichen Marketing Health Checks – auch bei Kulturorganisationen

Vorsorgeuntersuchungen in der Medizin haben sich bewährt. Im Marketing sind solche vorsorglichen Überprüfungen dagegen kaum üblich – obwohl auch sie sich langfristig auszahlen würden. Will man allerdings dauerhafte Spitzenleistungen realisieren, so ist es sinnvoll, das Marketing gelegentlich einem „Health Check“ im Rahmen eines Audits zu unterziehen. Das gilt für Kulturorganisationen...

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Deutsch / 01/10/2016

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