Efficient Differentiation: A systematic approach for retailers to appear unique

Auteur(s)

Thomas Rudolph

Accéder

Descrizione

Since customer attention has become increasingly difficult to achieve, successful differentiation is the key factor for retailing companies that do not only want to defend but to increase their market share. We introduce a systematic differentiation method that will enable you to outpace your competitors.

http://www.highbeam.com/doc/1G1-114423250.html

Sujets

Gestion d'entreprise > Vente et distribution

Institution partenaire

Université de St-Gall - Schools of Management

Langue

English

Data

2003