An experiment tests predictions on the influence of mood and information processing on the valuation of segregated versus integrated gains and losses. The results confirm that mood-management goals determine information processing and preferences only if the valence of mood (i.e. positive mood) is incongruent with the valence of a stimulus (i.e. a negative event such as a loss). Incongruence elicits heuristic information processing, triggering a preference for segregated gains and integrated losses, respectively. If the valence of mood and stimuli are congruent, subjects show a lower preference for an integration of losses or a segregation of gains.
A questionnaire for the postoccupancy evaluation of school architecture was developed. It contains distinct modules covering different parts of a school building. A module of the questionnaire comprises a semantic differential section and items covering six content domains which were selected based on a literature review, namely, aesthetics, equipment, room climate, spatial cognition, privacy and publicity, and personalization of and identification with space. The questionnaire is available in the German language and can be used with students age 10 years or older and teachers.
This paper shows preliminary results on how interactive 3D product presentations affect buyer behavior in e-commerce applications over the Internet. We conducted two experiments involving simulated online shopping trips, in which subjects saw some products with 3D presentations and made product choices. The results show that the availability of interactive 3D product presentations instead of still images may affect some important aspects of buyer behavior, including the amount of time spent examining products and purchase likelihood.
