infonet-economy

Pay what you want (PWYW) is a new participative pricing mechanism in which consumers have maximum control over the price they pay. Previous research has suggested that participative pricing increases consumers' intent to purchase. However, sellers using PWYW face the risk that consumers will exploit their control and pay nothing at all or a price below the seller's costs. In three field studies, the authors find that prices paid are significantly greater than zero. They analyze factors that influence prices paid and show that PWYW can even lead to an increase in seller revenues.

This report examines the measurement invariance of the Personal Well-being Index with 8 items (PWI-8). University students (N = 5731) from 26 countries completed the measure either through paper and pencil or electronic mode. We examined uni-dimensional structure of PWI and performed a Multi-group CFA to assess the measurement invariance across the 26 countries, using conventional approach and the alignment procedure. The findings provide evidence of configural and partial metric invariance, as well as partial scalar invariance across samples. The findings suggest that PWI-8 can be used to examine correlates of life satisfaction across all included countries, however it is impossible to compare raw scores across countries.

This article empirically studies consumer choice behavior with respect to store brands in the United States, the United Kingdom, and Spain. Store-brand market shares differ by country and are usually much higher in Europe than in the United States. The authors study the notion that the differential success of store brands in the United States and Europe is the higher brand equity that store brands command in Europe than in the United States. They use a framework based on consumer brand choice under uncertainty and brands as signals of product positions to conduct their analysis. More specifically, they examine whether uncertainty about quality (or the positioning of the brand in the product space); perceived quality of store brands versus national brands; consistency in store-brand offerings over time; and consumer attitudes toward risk, quality, and price underlie the differential success of store brands at least partially in the United States and Europe. The authors’ model is estimated on scanner-panel data on laundry detergent in the U.S., U.K., and Spanish markets and on toilet paper and margarine data in the U.S. and Spanish markets. The authors find that consumer learning and perceived risk (and associated brand equity), as well as consumer attitude toward risk, quality, and price, play an important role in consumers’ store-brand and national-brand choices and contribute to the differences in relative success of store brands across the countries studied.

This study focuses on how firms form and sequentially adapt their inter organizational knowledge sourcing structures within research and development (R&D) alliances and how this process impacts their innovation performance. In contrast to the previous literature that mainly ignores the dynamic aspects of how firms adapt their search strategies, our approach accounts for sequential adaptation. Our proposed framework explores the role of simultaneous diversification and sequential adaptation of collaboration partners within R&D alliances according to specific innovation outcomes. The results emphasize that firms should not remain within the same search activities indefinitely, as non-adapting interorganizational knowledge transfer structures lead to inferior performance. Notably, this study highlights important partner-type selectivity and identifies appropriate simultaneous diversification and sequential adaptation strategies in relation to specific innovation outcomes and firm sizes.

„And for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year for 2006 is you.“
LEV GROSSMAN, in TIME MAGAZINE
In 2006, the TIME Magazine selected “You” as the magazine’s Person of the Year. This award acknowledged the contribution millions of people worldwide make by co-creating the web-of- information through their participation to pages such as Wikipedia, YouTube, Facebook, Pinterest, or Twitter. It is the era of user-generated content, but also the era of self-branding. Wait! This article was published ten years ago.
Hand on heart: Haven’t you thought you have missed the opportunities of social media in the recent past? In a time period in which everyone seems to be talking about the importance of the digi- tal transformation and the relevance of the social. Haven’t you realized that almost everyone else is already utilizing the power of social media? That they are making money through their social engagement? That all others have already hundreds of followers? And that your first attempts to set- up accounts and grow on Twitter, Facebook, Pinterest, or Instagram failed? That you have missed the first-mover advantage and that it seems impossible to cope with the growth speed of accounts who have already a significantly large audience? At least, we can tell you that you are not the only one.
We have discovered this need through numerous discussions we had with industry managers, as well as with our university students. Thus, we decided to act and do something against it. First, we teamed up a marketing scientist (René), a data scientist (Radu) and a social media agency nerd (Niklas) to share different perspectives on this topic. Second, we have created a seminar “Internet and Social Media Marketing” at the University of Zurich sponsored by the University Research Prior- ity Program Social Networks that selected twenty-four talented young students to participate in this endeavour. Third, we decided to focus on six platforms (Twitter, Facebook, Instagram, Pinterest, Facebook Ads, Google Analytics) and structure each platform by four substantial dimensions (feed, grow, automatize, analyze). Fourth, the students scanned the web for the most innovative, rocking hackz for each of these platforms and dimensions and collected more than 700 tips. Fifth, in several iterations, the editors have framed the idea, evaluated and finally edited all the content to come up with the 250 tips that enable you to rock social media. Sixth, we have created a platform to adver- tise the book and students are asked to campaign the book. The learning effects for the students are therefore twofold: They learn how to manage the platforms, but in parallel apply their knowledge to a real existing product. Finally, 100% of the revenues of this book are donated to the non-profit organization IMFUNDO – Teachers WITHOUT FRONTIERS[2] to foster international education. In sum, by purchasing this ebook, you will not only learn a lot, but you will also support the engagement of this young organization.
The purpose of this book is to offer a collection of hands-on smart tips & tricks utilizing social media tools that enable you to create fast, and sustainable growth. Maybe, not gigantic growth as the title indicates, but that was just catchier. For this, we assume that you are familiar with the fundamental social platforms such as Twitter, Facebook, Instagram, Pinterest or even Facebook Ads and Google Analytics and have a basic understanding of how they work.
There will be two versions of the book: At first, we will offer an electronic book with many hyperlinks. Later on, a printed version will follow.
We hope you enjoy reading our book, apply and practice our hands-on ideas and realize gigantic growth.