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Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin

This paper examines the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV). We examine a unique database from the U.S. automobile market that combines 10 years of acquisition rate, retention rate, and customer profitability data with measures of brand equity from Young & Rubicam’s Brand...

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English / 01/01/2012

Economic crises and the elderly?

Economic crises in the last decades have swept elderly workers more than younger workers out of employment. But now the tide is turning. In affluent societies, elderly workers will have more opportunities of being employed in meaningful and well-paid jobs than ever before. On account of demographic changes, fewer (younger) workers will be around, and most of the reasons that in the...

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English / 01/01/2012

Finding all pure-strategy equilibria in games with continuous strategies

Static and dynamic games are important tools for the analysis of strategic interactions among economic agents and have found many applications in economics. In many games, equilibria can be described as solutions of polynomial equations. In this paper, we describe state-of-the-art techniques for finding all solutions of polynomial systems of equations, and illustrate these techniques...

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English / 01/01/2012

Socially optimal north-south capital transfer and technology diffusion

We study North–South capital transfer and the diffusion of embodied technologies within a framework of intertemporal global welfare maximization. We show saddle path stability and characterize the steady state. We then examine the transition path by running numerical experiments based on realistic data. As a result, technology diffusion will succeed if the absorptive capacity is...

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English / 01/01/2012

Optimal global carbon management with ocean sequestration

We investigate the socially optimal intervention in the global carbon cycle. Limiting factors are (i) increasing atmospheric carbon concentration due to fossil fuel-related carbon emissions, and (ii) the inertia of the global carbon cycle itself. Accordingly, we explicitly include the largest non-atmospheric carbon reservoir, the ocean, to achieve a better representation of the...

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English / 01/01/2012

Optimal rules for patent races

There are two important rules to patent races: minimal accomplishment necessary to receive the patent and the allocation of the innovation benefits. We study the optimal combination of these rules. A planner, who cannot distinguish between competing firms in a multistage innovation race, chooses the patent rules by maximizing either consumer or social surplus. We show that efficiency...

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English / 01/01/2012

A test of the extreme value type I assumption in the bus engine replacement model

This note tests the assumption of dynamic discrete choice models that underlying utility shocks have an extreme value type I distribution. We find that extreme value type I shocks cannot be rejected in most specifications of the Rust (1987) bus engine replacement model.

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English / 01/01/2012

Financial innovation and asset price volatility

We compare asset prices in an overlapping generations model for incomplete and complete markets. Individuals within a generational cohort have heterogeneous beliefs about future states of the economy and thus would like to make bets against each other. In the incomplete-markets economy, agents cannot make such bets. Asset price volatility is very small. The situation changes...

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English / 01/01/2012

Employer Branding in Schweizer KMU – Ergebnisse einer empirischen Untersuchung zu wahrgenommener Bedeutung und Grundverständnis

Angesichts der sich kontinuierlich verschärfenden Wettbewerbsbedingungen auf dem Schweizer Arbeitgebermarkt sowie der ständig wachsenden Bedrohung, im Rennen um die "right potentials" gegenüber Großunternehmen in den Rückstand zu geraten, steigt der Bedarf an strategischen Handlungsalternativen im Personalmanagement von KMU in besonderer Weise. In diesem Zusammenhang zeigt...

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Deutsch / 01/01/2012

One for sure or maybe three - Empirical evidence for overtime play from a comparison of Swiss ice hockey and the NHL

In order to avoid too many tied games after playing the five-minute overtime period, the National Hockey League (NHL) introduced two rule changes in the 1999-2000 season. First, a team that loses in overtime receives one point instead of zero points. Second, the number of skaters in overtime is reduced from five to four. The theoretical literature analyzing these rule changes...

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English / 01/01/2012

International Financial Reporting Standards (IFRS): Aus der Arbeit des IASB

Die vorliegende Rubrik gibt einen Überblick über wichtige und aktuelle Informationen zur internationalen Rechnungslegung. Dazu gehören unter anderem die Arbeit und das Arbeitsprogramm des International Accounting Standards Board (IASB) sowie des IFRS Interpretations Committee, die Überarbeitung bestehender und die Entwicklung neuer Standards sowie sonstige Verlautbarungen und...

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Deutsch / 01/01/2012

Das zukünftige Rechnungslegungsrecht: Überblick über den neu gefassten 32. Titel des OR

Der Beitrag informiert über die neuen Rechnungslegungsvorschriften, wobei Unternehmen in den Rechtsformen des OR im Vordergrund stehen. Für Vereine und Stiftungen sei auf den Beitrag von Zöbeli/Zihler in dieser Ausgabe verwiesen.

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Deutsch / 01/01/2012

IFRS aktuell: Neues aus dem Programm des IASB im 1. Quartal 2012

Regelmässig in r&c: wichtige und aktuelle Informationen zur internationalen Rechnungslegung. Dazu gehören unter anderem die Arbeit und das Arbeitsprogramm des International Accounting Standards Board (IASB) sowie des IFRS Interpretations Committee, die Überarbeitung bestehender und die Entwicklung neuer Standards sowie sonstige Verlautbarungen und aktuelle Informationen in diesem...

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Deutsch / 01/01/2012

Salary cap regulation in professional team sports

This paper analyzes the effects of a percentage-of-revenue salary cap in a team sports league with win-maximizing clubs and flexible talent supply. It shows that a percentage-of-revenue cap produces a more balanced league and decreases aggregate salary payments. Taking into account the idiosyncrasies of European football, our paper further highlights the potential conflicts between...

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English / 01/01/2012

Does online community participation foster risky financial behavior?

Although consumers increasingly use online communities for various activities, little is known about how participation in them affects people's decision-making strategies. Through a series of field and laboratory studies, the authors demonstrate that participation in an online community increases people's risk-seeking tendencies in their financial decisions and behaviors....

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English / 01/01/2012

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