Publications des institutions partenaires
Managerial applicability of graphical formats to support positioning decisions
Issues of segmentation and positioning have always been at the heart of marketing management. In recent years, much methodological progress has been made in order to carry out these two tasks simultaneously, that is, to combine certain types of clustering algorithms with appropriate multidimensional scaling or unfolding procedures. When trying to provide managers with a tool to...
Institution partenaire
English / 01/01/2010
Geographical Information Systems–based marketing decisions: effects of alternative visualizations on decision quality
Data visualization aids have become popular tools to assist managerial decision making in marketing. For example, Geographical Information Systems (GIS) are often used to identify suitable retail locations, regional distributions for advertising campaigns, or targeting of direct marketing activities. GIS-based visualizations facilitate the assessment of store locations and help...
Institution partenaire
English / 01/01/2010
New metrics for evaluating preference maps
Preference maps provide a visual representation of market structure, usually depicting brand or product alternatives, product attributes, and customers in a single graphic. Using measures of consideration and attribute sets to establish criterion validity, we develop a set of metrics that can be interpreted by managers and that allow managers to evaluate maps based on their ability...
Institution partenaire
English / 01/01/2010
Kish - where customers pay as THEY wish
New restaurants often do not manage to succeed within a reasonable amount of time. Exotic restaurants especially face the problem that price promotions may not attract new customers because prospective customers might associate very low prices for unfamiliar food with a high
functional risk. This paper describes how Pay-What-You-Want (PWYW), a new pricing mechanism, was...
Institution partenaire
English / 01/01/2010
How storefront displays influence retail store image
The image of retail stores offers an important means for differentiation in highly competitive retail markets. Storefront displays generally function to increase attention to the store or generate unplanned store visits, whereas their impact on store image remains unknown. This study therefore investigates perceived image differences between commonly used types of storefront displays...
Institution partenaire
English / 01/01/2010
Interleaved TMS/CASL: Comparison of different rTMS protocols
Continuous Arterial Spin Labeling (CASL) offers the possibility to quantitatively measure the regional cerebral blood flow (rCBF). We demonstrate, for the first time, the feasibility of interleaving Transcranial Magnetic Stimulation (TMS) with CASL at 3 T. Two different repetitive TMS (rTMS) protocols were applied to the motor cortex in 10 subjects and the effect on rCBF was measured...
Institution partenaire
English / 01/01/2010
Protestantism and education: Reading (the bible) and other skills
During industrialization, Protestants were more literate than Catholics. This paper investigates whether this fact may be led back to the intrinsic motivation of Protestants to read the bible and to what extent other education motives might have been involved as well. We employ a historical data set from Switzerland which allows us to differentiate between different cognitive skills...
Institution partenaire
English / 01/01/2010
Modulating functional connectivity patterns and topological functional organization of the human brain with transcranial direct current stimulation
Transcranial direct current stimulation (tDCS) is a noninvasive brain stimulation technique that alters cortical excitability and activity in a polarity-dependent way. Stimulation for few minutes has been shown to induce plastic alterations of cortical excitability and to improve cognitive performance. These effects might be caused by stimulation-induced alterations of functional...
Institution partenaire
English / 01/01/2010
Left hemisphere regions are critical for language in the face of early left focal brain injury
A predominant theory regarding early stroke and its effect on language development, is that early left hemisphere lesions trigger compensatory processes that allow the right hemisphere to assume dominant language functions, and this is thought to underlie the near normal language development observed after early stroke. To test this theory, we used functional magnetic resonance...
Institution partenaire
English / 01/01/2010
‘Voluntary’ and ‘involuntary’ early retirement: an international analysis
Recent literature makes a distinction between ‘voluntary’ and ‘involuntary’ early retirement, where ‘involuntary’ early retirement results from employment constraints rather than from a preference for leisure relative to work. This article analyses ‘voluntary’ and ‘involuntary’ early retirement based on international microdata covering 19 industrialized countries. The results show...
Institution partenaire
English / 01/01/2010
La partecipazione politica e la protesta degli immigrati: Una comparazione del ruolo delle opportunità politiche in nove città europee
Institution partenaire
Italiano / 01/01/2010
National Constraints and Scale Shift in Current Transnational Activism
Since Charles Tilly’s path-breaking work on the emergence of the modern pro- test politics during the historical transformation from an old to a new repertoire of contention (Tilly 1984, 1986 and 1995), social movements have been conceptualised as being inherently national or sub-national phenomena. Now, things seem to have changed. Over the past few years, transnational contention...
Institution partenaire
English / 01/01/2010
The Contentious Politics of Unemployment in Europe: Some Conclusions
This book has taken a look back at a difficult period for the labor market in order to inquire into the relationships between political institutional approaches to employment policy and political conflicts mobilized by collective actors over unemployment in the public domain. This is what we have called the contentious politics of unemployment. In more prosaic terms, we have looked...
Institution partenaire
Français / 01/01/2010
Globalization and the Contentious Politics of Unemployment: Towards Denationalization and Convergence?
We are all inclined to think today that processes of globalization have a strong impact on national political structures and processes. Most commonly, we refer to a gradual transnationalization of economic, political and cultural reality at the national and local level that poses a challenge to national political institutions and public policies, political contentions and national...
Institution partenaire
English / 01/01/2010
Welfare States, Political Opportunities, and Claim Making in the Field of Unemployment Politics
The idea that the political context sets the parameters within which political participation and mobilization occur is quite common among scholars of collective action, but it has found only limited space among scholars dealing with the political activities of the unemployed. In this chapter, we assess the extent to which objects, positions, and forms of political claim making in the...
Institution partenaire
English / 01/01/2010
Les conséquences des mouvements sociaux
La question des conséquences des mouvements sociaux est un sujet essentiel, qui est cependant longtemps resté peu étudié en raison des nombreuses difficultés qu’elle soulève [Amenta, Caren, 2004 ; Earl, 2000 ; Giugni, 1998, 2008 ; Kowalewski et al., 1981 ; Rucht, 1992]. La complexité des configurations sociales et politiques, par nature multi- factorielles, rend en effet...
Institution partenaire
Français / 01/01/2010
Does Associational Involvement Spur Political Integration? Political Interest and Participation of Three Immigrant Groups in Zurich
This article looks at the determinants of the political integration of migrants at the local level, focusing on two dimensions of political integration: political interest (attitudinal dimension) and political participation (behavioral dimension). Based on a representative survey among Italians, Kosovars, and Turks in the city of Zurich, we tested the thesis advanced by the social...
Institution partenaire
English / 01/01/2010
Intolerance begets intolerance: explaining negative attitudes towards foreigners and muslims in Switzerland, 1996-2007
Institution partenaire
English / 01/01/2010
The Size Problem of Bootstrap Tests when the Null is Non- or Semiparametric
Institution partenaire
English / 01/01/2010
Generalized monotone additive latent variable models
For manifest variables with additive noise and for a given number of latent variables with an assumed distribution, we propose to nonparametrically estimate the association between latent and manifest variables. Our estimation is a two step procedure: first it employs standard factor analysis to estimate the latent variables as theoretical quantiles of the assumed distribution;...
Institution partenaire
English / 01/01/2010
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