Boom and Bust of Strategy Tool Implementation

Auteur(s)

Markus Schwenke

Accéder

Description

This article aims to promote a dynamic perspective on the issue of strategy
tool implementation and rejection. While research on strategy tools
mainly used surveys for a long time, practice and process perspectives
of strategy enriched the discussions about the actual use and value of
strategy tools. However, the process of implementation and subsequent
rejection of a successful strategy tool cannot be explained by existing
research. On the basis of a revelatory case study, we present the process of
strategy tool implementation by means of a systems model. We provide
an initial dynamic hypothesis that explains the underlying dynamics of the
boom and bust phenomenon.

Langue

Deutsch

Date

2013

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