Publications des institutions partenaires

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Leadership and team cohesion in the medico-social sector

In this paper, we stud y team cohesion and leadership style of staff and managers working in a retirement home . We used two well - known questionnaires, the Group Environment Questionnaire (GEQ) and the Multifactor Leadership Questionnaire (MLQ), which we translated in French and validated. The GEQ and the MLQ were submitted respectively to the employees and the team…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 25/10/2016

Let the grunts do it! Studying the embedding of a multidisciplinary master education in an educational institution

Despite much attention interdisciplinary edu cations still struggle to make full foothold in higher education. This paper study how an interdisciplinary master education can become embedded in education institutions. Educational research and institutional theory is used to conceptualise the interdisciplinary aspect and institutional change work. The case, Innokick, is a new…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 25/10/2016

Work-life balance: : a typology of workers

The aim of this paper is to develop a typology of workers base d on work - life balance (WLB) or imbalance (WLI) and satisfaction about this (im) balance (SWLB) . For this purpose, we use the data available in the special module “Work, Family and Wellbe ing” of the European Social Survey 2010. Our a priori typology includ es seven categories, namely the “work - centered” (WLI…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 25/10/2016

Do robots need to be stereotyped? Technical characteristics as a moderator of gender stereotyping

As suggested by previous results, whether, when designing robots, we should make use of social stereotypes and thus perpetuate them is question of present concern. The aim of this study was the identification of the specific conditions under which people’s judgments of robots were no longer guided by stereotypes. The study participants were 121 individuals between 18 and 69 years of…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 24/10/2016

Changing tires on a moving car: : corporate turnarounds in the service industry

Most p rior literature has argued that turnaround firms’ first objective is to focus on retrenchment activities that avoid a further deterioration of the firm decline situation. Once firm s ha ve ensured its short - term survival, the turnaround activities shift their focus towards recovery. How ever, recent turnaround studies have questioned this sequential process of…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 24/10/2016

How good is being different ?: : the context of commercial real estate

A commercial real estate asset which stands out in some fashion may be qualif ied either as “atypical” or “trophy.” Past studies suggest conflicting price impacts of the two qualities. We examine distinctive features of such assets that determine price premi ums or discounts associated with them. By geospatially enrich ing a dataset of nearly 5000 hotel…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 24/10/2016

How human risk could lead to value destruction in services: : an exploratory study about occupational stress in the Swiss wealth management sector

A service experience corresponds to a soci al process in which the “production” involves both a provider and a client. Th is production process relies on the well- being of them both to ensure proper value creation. We posit that the link between well-being and value creation can thus also be studied from the risk management perspective (i.e. “ill-being” and “value destruction…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 24/10/2016

Building strong luxury brand in Swiss watchmaking industry

The aim of this article is to explore and to sum up essential elements in building a strong luxury brand. Contribution of this article to the academic discussion on branding is in critical review of the literature and collection of empirical insights from the Swiss watchmaking industry. The novelty of this project lies in the «industry-based» approach to the conceptual framework…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 18/10/2016

Developing a decision support system for local diagnosis of heritage metals

To help metal conservators search for corrosion forms and find treatment protocols, this paper describes the augmentation of the MIFAC-Metal project through its migration to the internet and the addition of the MiCorr Decision Support System (DSS). The new online version of MIFAC-Metal enables conservators to digitally construct stratigraphies that they document during their visual…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 17/10/2016

Primitive weird numbers having more than three distinct prime factors

In this paper we study some structure properties of primitive weird numbers in terms of their factorization. We give sufficient conditions to ensure that a positive integer is weird. Two algorithms for generating weird numbers having a given number of distinct prime factors are presented. These algorithms yield pri- mitive weird numbers of the form mp1 ... pk for a suitable…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 17/10/2016

Le plaisir de tout conserver sans modération ::une question de taille ?

Pourquoi jeter lorsqu’on peut conserver? Exit le papier physique et les mètres linéaires. L’ère du numérique a tout chamboulé. L’espace dans les nuages est infini, c’est la promesse de la loi Kryder qui prédit empiriquement le doublement de la densité de stockage tous les ans depuis 60 ans. Mais conserver l’information c’est bien, la retrouver c’est encore mieux et indispensable.…

Institution partenaire

Haute Ecole de Gestion de Genève

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Français / 17/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays: impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market…

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays: : impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market…

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

Sense of presence in affordable 3D virtual reality head mounted displays ::impacts on marketing and marketing teaching

Since the early 90’s, three dimensional virtual reality has raised interest as it appeared to allow users to feel immersed in virtual environments. Yet, expensive and cumbersome equipment were required and this technology has never delivered on its promises. In the last two years, affordable head mounted displays, which have very recently, or will very soon be launched on the market…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

The forum community: the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as…

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

The forum community: : the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as…

Institution partenaire

Haute Ecole de Gestion de Genève

Full Text

English / 14/10/2016

The forum community ::the connectivist element of a marketing xMOOC

The marketing education community is well suited to be a leader in online education and the internet has proven a powerful tool in teaching a variety of marketing courses. Massive Open Online Courses (MOOCs) are one of the fastest growing approaches to teaching and learning in the new digital paradigm. They are categorized either as cMOOCs following a connectivist approach, or as…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 14/10/2016

Forecasting the final penetration rate of online travel agencies in different hotel segments

This research uses data on distribution channels of hotels gathered through a yearly survey addressed to Swiss hotels since 2006. The authors use the evolution of Online Travel Agencies (OTAs) market share as a time series which can be modelled using different growth curve methods. These various models cross-validate the forecasted final penetration rate. The study analyses the…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 04/10/2016

Do Social Media Investments Pay Off? Preliminary evidence from Swiss destination marketing organizations

ocial media has become a dominant subject in tourism and hospitality research. Given the importance of social media in the customer journey, destination marketing organizations (DMOs) need to understand the effectiveness of their social media activities. This paper analyses the relationship between DMOs’ marketing spending and staffing and various social media key performance…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 04/10/2016

Open Innovation in European industries: : executive summary

The European Academic Network for Open Innovation – (OI-Net) is an EU co-financed project designed to promote coopera,on on open innovation research and educa,on. It consists of 51 academic and industrial partners from 35 European countries. One of the outcomes of this project is the first European Survey on IdenCficaCon of Industrial Needs for Open InnovaCon EducaCon. The OI-Net…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 03/10/2016

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