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Gas und Bremsweg - Balance zwischen Marketing und Kosten

Vorabdruck aus dem Buch 'Marketing gegen den Strom' (wird im Mai 2009 erscheinen)

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Deutsch / 01/03/2009

Complex versus Complicated: The How of Coping with Complexity

This article aims to demonstrate and explain how distinct approaches to coping with complexity vary in their effectiveness. The different strategies are evaluated as to their respective capabilities of absorbing complexity. Virtuous versus vicious ap-proaches are distinguished.

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English / 01/03/2009

The Impact of Steering Measures on Customer Channel Migration and Customer Satisfaction

Multichannel distribution is now rather the rule than the exception. Different channels may enable customers to match their needs with a specific channel type, increase customer satisfaction and lead to higher turnovers. Numerous authors argue that the value creation contribution of the multichannel system could be enhanced when companies actively steer their customers into the most…

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English / 20/02/2009

Outsourcing, Unemployment and Welfare Policy

The paper investigates the consequences of outsourcing of labor intensive activities to low-wage economies. This trend challenges the two basic functions of the welfare state, redistribution and social insurance when private unemployment insurance markets are missing. The main results are: (i) outsourcing raises unemployment and labor income risk of unskilled workers; (ii) it…

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English / 05/02/2009

Model-Based Management (MBM): A Research Agenda

The purpose of this paper is to introduce and conceptualize the topic of Model-Based Management (MBM) in organizations. The importance of qualitative and quantitative models for management is highlighted, and a research agenda for this new topic is proposed. This agenda promises to make a contribution to the use of models for higher managerial effectiveness. The role of models for…

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English / 03/02/2009

Denkplatz: Kaufen und Nichtkaufen - auslösendes Marketing

Die Märkte sind gesättigt und der Kunde hat von allem zu viel. Es bleiben offensives Marketing und tiefere Preise.

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Deutsch / 01/02/2009

Der deutsche M&A-Markt 2008 - Im Zeichen der Finanzkrise

Bis zum "Wort des Jahres 2008" hat es die Finanzkrise geschafft. Finanzkrise war somit das Wort, welches die öffentliche Diskussion in 2008 besonders bestimmt hat. Ohne Zweifel kann der Ausdruck Finanzkrise auch zum "M&A-Wort des Jahres 2008" gekürt werden. Schliesslich wurde das Geschehen auf dem Markt für Unternehmenskontrolle im vergangenen Jahr…

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Deutsch / 01/02/2009

Modeling Connection Structure in Online Networks

Firms are increasingly becoming interested in harnessing the potential of online social networks for marketing purposes. Marketers are therefore interested in understanding the antecedents and consequences of relationship formation within such social networks and in predicting the interactivity among users. In this paper we develop an integrated statistical framework for…

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English / 29/01/2009

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