infonet-economy

Several studies in the marketing literature show that perceptual brand metrics are related to the intangible value of a firm and improve the ability to predict future cash flows. Using perceptual brand data for the three largest economies in Europe, the authors extend previous research by investigating whether perceived brand familiarity, differentiation and energy are reliable…

Companies have to choose not only an appropriate organization of sales force activities but also an optimal level of integration in order to align the sales force with other channels. Based on an exploratory qualitative study, a conceptual model for determining sales force activities is developed and tested empirically. We found a positive impact of using the sales force in a target-…

A factor that unquestionably amplified the magnitude of the financial crisis was widespread miscalculation by banks and investors. It raises the question why most directors in the bank did not have the foresight to predict the problems of taking on too much risk. This article argues that one reason for these failures may be the under-representation of varied educational backgrounds…

Introduction
Social relations in organizations are predominantly discussed as either bonds between individuals or, alternatively as team-based matters. Moreover, social relations are often viewed as the objects to be improved by means of training and education, a view that is heavily influenced by the humanist ideal of personal development and growth. Neglected in these ideas…

Abschiedsvorlesung, gehalten am 5. Mai 2009 im Audimax der Universität St. Gallen

Es macht den Anschein, dass wir derzeit den Kulminationspunkt einer zu weit getriebenen moralischen Enthemmung und institutionellen Entfesselung wirt-schaftlichen Vorteilsstrebens erleben. Die Erschütterung des "Vertrauens" in das bestehende Wirtschaftssystem durch die aktuelle Finanz…