Publications des institutions partenaires

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Review of full truck load (TL) transportation service procurement:

The aim of this work is to review the literature on full truck load transportation service procurement and identify the gaps from the points of view of researchers and practitioners. Full truck load procurement is particularly considered for review since it is encountered more in freight movement than others forms and also it has many challenges. A framework is developed to have a…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Review of full truck load (TL) transportation service procurement

The aim of this work is to review the literature on full truck load transportation service procurement and identify the gaps from the points of view of researchers and practitioners. Full truck load procurement is particularly considered for review since it is encountered more in freight movement than others forms and also it has many challenges. A framework is developed to have a…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

The forum community, the connectivist element of an xMOOC

One of the fastest growing approaches to teaching and learning in the new digital paradigm is the use of Massive Open Online Courses (MOOCs). They are categorised either as cMOOCs following a connectivist approach, or as xMOOCs based on behaviourist principles. However, in xMOOC environments, forums may play a real connectivist role if they are functioning as a community. This paper…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Can any marketing instructor turn case studies into a gamified experience for students ?:

Marketing educators often use case studies as it is a form of experiential learning. However, successful case-study teaching requires students to be prepared. Yet, research shows that students are becoming more and more reluctant to reading assigned class material and their motivation is lower when teaching is done with traditional media. Students have become the virtual generation…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Can any marketing instructor turn case studies into a gamified experience for students ?

Marketing educators often use case studies as it is a form of experiential learning. However, successful case-study teaching requires students to be prepared. Yet, research shows that students are becoming more and more reluctant to reading assigned class material and their motivation is lower when teaching is done with traditional media. Students have become the virtual generation…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Revisiting the entrepreneurship competition at a Swiss University of Applied Sciences

Building on a previous paper - which described one of the important applied teaching pilot initiatives of the University of Applied Sciences Western Switzerland in the field of Business creation and particularly its repercussions on marketing knowledge – the authors conducted a survey on 6 annual cohorts of participants, with the aim of assessing their individual experience…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Experiencing global culture in Vatel: : implications of using knowledge management concepts for approaching culture in professional communication

To explore the meaning of “global culture” in a professional communication context, this paper explores the “unsettled” global culture of Vatel, a private business school educating students from nearly 50 different countries for the hospitality industry. This paper explores the role of knowledge management in understanding global culture, arguing that the notion of “unsettled”…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Experiencing global culture in Vatel ::implications of using knowledge management concepts for approaching culture in professional communication

To explore the meaning of “global culture” in a professional communication context, this paper explores the “unsettled” global culture of Vatel, a private business school educating students from nearly 50 different countries for the hospitality industry. This paper explores the role of knowledge management in understanding global culture, arguing that the notion of “unsettled”…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Optimizing residential energy consumption in Romania:

This paper proposes a modelling approach based on TIMES/VEDA systems, designed to optimize energy system model and connected aspects, like economic development and consumer behaviour, in order to decrease energy consumption in households. The economic and technological factors have been used to set-up the energy model. A case study of Romania’s residential energy consumption model is…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

Optimizing residential energy consumption in Romania

This paper proposes a modelling approach based on TIMES/VEDA systems, designed to optimize energy system model and connected aspects, like economic development and consumer behaviour, in order to decrease energy consumption in households. The economic and technological factors have been used to set-up the energy model. A case study of Romania’s residential energy consumption model is…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 22/10/2015

An Uncommon Wealth . . .Transforming the Commons With Purpose, for People and Not for Profit!

The overemphasis on individualism in much normative entrepreneurship discourse belies the powerful role played by local level and communal forms of barter, culturally based collectivist models of organization, social enterprise, and other forms of co-investment. Following Rindova et al., we argue innovation in entrepreneurship can be an emancipatory process with broad change…

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English / 21/10/2015

DinerRouge: : bringing wealth and income inequality to the table through a provocative UX

Income and wealth inequality was one of the important social issues of the last decade. Nevertheless, it is rarely discussed through the lense of Human Computer Interaction. In this paper, we aim at investigating how a provocative user experience can contribute to engaging users when it comes to issues about wealth and income inequality. More precisely, we present the design of…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 20/10/2015

Extending the business model canvas: : a dynamic perspective

When designing and assessing a business model, a more visual and practical ontology and framework is necessary. We show how an academic theory such as Business Model Ontology has evolved into the Business Model Canvas (BMC) that is used by practitioners around the world today. We draw lessons from usage and define three maturity leve l. We propose new concepts to help design…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 20/10/2015

Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration

This research examines the impact of online-offline channel integration (OI), defined as integrating access to and knowledge about the offline channel into an online channel. Although channel integration has been acknowledged as a promising strategy for retailers, its effects on customer reactions towards retailers and across different channels remain unclear. Drawing on technology…

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English / 20/10/2015

Influence of risks and privacy literacy on coping responses to privacy threats

L’adoption massive des smartphones et des applications qui leurs sont dédiées ouvre de nouvelles opportunités pour les éditeurs de logiciels tout en présentant des risques accrus pour les possesseurs de ces appareils. Afin de comprendre la réponse des utilisateurs f ace aux dangers pesant sur leur sphère privée, cette recherche prés ente une expérience nous permettant de mesurer…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 19/10/2015

Redesigning course delivery and instructional methods for the inclusion of web 2.0: : lessons from the trenches

This paper presents the findings from the early sta ges of a mixed-methods, multi-phase research project which examines the integration of Web 2.0 tools in the higher education classroom to increase student information seeking, collaborat ion, and self-regulation. Exploratory research using in-depth semi-structured faculty (n=5) interv iews and student (n=…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

The grass is always greener on the other side: : or is it ? action research in the web 2.0 classroom

This paper presents the results of an action resear ch project carried out in a first-year year marketing course over an entire semester. The plan ning stage during which a traditional course was reviewed and a completely revised course developed are reported. The impetus for the change came from exploratory research with first-year students and Business School faculty.…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

Southern MNCs in Europe and regional productivity spillovers in services/construction industry: : evidence from Switzerland

As more developing and transition market firms (southern MNCs) are engaged in outward FDI in European advanced economies, a fundamentally important question has to be addressed: whether this investment leads to positive pr oductivity effects for host economies. Our paper addresses this issue by examining whether there are signs of regional spillovers from the entry and the…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

Are there productivity spillovers from southern MNCs in Europe: : evidence from Swiss service/construction industry ?

Although MNCs from developing and transition countries (called hereafter southern MNCs) are increasingly investing in European advan ced economies, we have an incomplete and inconsistent understanding of wh ether, and under what conditions, this investment may benefit the local economy. Our paper addresses this issue by examining whether Swiss local firms may benefit from the…

Institution partenaire

Haute Ecole de Gestion de Genève

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English / 16/10/2015

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