How Customers Energize Organizations: The Role of Prosocial Impact and Transformational Leadership
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This study explores how energy in organizations can be influenced through recognition from customers. We propose that recognition from customers is positively linked to productive energy. Furthermore, we suggest that prosocial impact climate mediates this relationship, and that transformational leadership climate positively moderates this mediation. Thereby, we integrate literature on energy in organizations with research on customers' positive influence on employees and develop hypotheses for such a relationship at the organizational level. We test our hypotheses in a dataset containing 11,421 employees from 93 organizations. The results support the proposed hypotheses. By providing first insights into the mechanisms of customers' energizing effects on organizations, this study opens a new avenue for scientific inquiry on the external factors of energy in organizations.
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